Othello International is a registered advisor in the Stock Exchange of Thailand’s JUMP+ Advisory Pool, recognised across all three plan areas — Business Growth, Governance and Climate Action. Rather than announce that with a logo and a press release, we did the work an advisor should do first: we downloaded and read every published JUMP+ plan.
As at SET’s own listing date of 4 August 2026, that is 142 companies — 86 on the SET main board and 56 on mai — each with a board-approved value-creation plan for 2026–2028, published on SET’s website. We read all of them. One number stopped us.
Othello is a registered JUMP+ advisor
JUMP+ is SET’s Listed Company Value Creation Support Programme. Companies register, get a board to approve a three-year plan across the programme’s dimensions, publish it, and then report progress to investors on a half-year basis. Eligibility is real: SET or mai listing (excluding REITs, infrastructure funds and property funds), no CB/CS/CC/CF/NP/SP flags, no possible-delisting status, no SEC criminal complaint in the prior five years, and a CGR rating of three stars or above for 2027 and 2028. The application window ran from 26 June 2025 to 31 March 2026 — SET’s own registration data shows the first company signing on 10 July 2025 and the last on 30 March 2026.
Advisors who help companies build those plans are listed in a published Advisory Pool. Othello appears there with all three capability marks. Our lane inside the programme is narrower and sharper than “full-service consultancy”: ธรรมาภิบาล และ Climate Action, with Business Growth covered as the investor-communication and disclosure layer rather than as strategy consulting. The full picture is on our JUMP+ advisory hub.
What we did: 142 plans, read end to end
SET publishes each company’s plan as a PDF, in English, on its JUMP+ pages. We pulled all 142 and ran a full-text read across every one, looking for the vocabulary that decides how a Thai listed company is assessed from 2026 onward. This is not a survey of intentions. It is a count of what is actually written in the documents companies have already published.
Five of 142 published JUMP+ plans mention FTSE Russell — the model that scores every eligible SET-listed company from 2026. One hundred and thirty-seven do not name it once.
Othello International — full-text read of all 142 published JUMP+ plans, August 2026The rest of the picture is consistent with that. Scope 1 appears in 113 plans; Scope 3 in only 51. A net-zero or carbon-neutral commitment appears in 50. TGO — Thailand’s own greenhouse-gas authority, and the route to a certified corporate footprint — appears in 52. SBTi appears in four plans. CDP appears in one.
Plans written for the board, not for the scoreboard
None of this means the plans are bad. Most are careful, board-approved documents that do exactly what SET asked for: set out how the company intends to create value over three years. The gap is not effort. It is audience.
A JUMP+ plan is written for a board, a regulator and a domestic investor base. The scoreboard that now judges the same company is a different reader entirely. From 2026, SET has retired its own ESG Ratings and eligible listed companies are assessed on FTSE Russell ESG Scores — three pillars, 14 themes, 300-plus indicators of which roughly 125 apply to any given company, on a 0.0–5.0 exposure-weighted scale, built entirely from public disclosure with no questionnaire. Where a company has said nothing, the model does not record “not applicable”. It records nothing to score.
| Written for the board | Read by the scoreboard | |
|---|---|---|
| Primary reader | Directors, SET, domestic investors | Index and rating models, global funds |
| Form | Narrative commitments and milestones | Indicators — evidence, dates, quantities |
| Language that counts | ภาษาไทยและภาษาอังกฤษ | อังกฤษ |
| Silence means | Not yet a priority | Nothing to score |
| Typical JUMP+ plan | Strong | Largely invisible |
That is the whole thesis in one table. A plan can be genuinely ambitious and still be unreadable to the model that decides whether index money can see you. The English edition is what earns the score →
Ambition without a framework
The most commercially interesting finding is not the FTSE count. It is the shape of the middle of the distribution: a large group of companies that have committed to something on climate without adopting the framework that would make the commitment legible.
50 plans carry a net-zero or carbon-neutral commitment. Only 14 reference IFRS S2, ISSB, TCFD or TSRS.
Scope 1 appears in 113 plans; Scope 3 in 51 — the boundary most raters and EU buyers now ask about.
TGO appears in 52 plans, so roughly two-thirds have not yet routed to a certified corporate footprint.
Assurance or verification language appears almost everywhere — rarely tied to a named standard, scope or verifier.
A target without an inventory is a sentence. An inventory without verification is a spreadsheet. The work that converts either into something a rating model can use is boundary definition, methodology, certified numbers and framework mapping — which is exactly the sequence we run through TGO CFO certification and into TSRS / IFRS S2 disclosure.
Your JUMP+ plan is already public English disclosure
Here is the point most JUMP+ participants have not yet drawn. Your plan is not an internal document. SET publishes it, in English, at a stable public URL, and commits you to half-yearly progress updates against it. That makes the JUMP+ plan itself a piece of ข้อมูลเปิดเผยสาธารณะฉบับภาษาอังกฤษ — sitting in exactly the corpus a public-data rating model draws from.
Which cuts both ways. A plan that names its frameworks, quantifies its baselines and states its verification route is free score-bearing evidence, refreshed every six months. A plan that gestures at sustainability in general terms is a published document that says, to the reader that matters, very little.
There is a capital argument underneath this too. In December 2025 Thailand’s Capital Market Supervisory Board approved, in principle, an amendment letting ThaiESG funds invest in JUMP+ participants that achieve a CGR score of 90 or above, expected to take effect in March 2026. Governance quality, evidenced publicly, becomes an access condition for a tax-incentivised pool of domestic capital — and it sits alongside the FTSE4Good Thailand Index, which launched on 6 July 2026, as the second gateway that reads your disclosure rather than your intentions. Programme funding is administered separately through CMDF on a co-funding basis; we set out what is publicly known, with the appropriate caveats, on our JUMP+ funding page.
What we actually do on a JUMP+ mandate
We are not a strategy house and we do not pretend to be. What Othello brings to a JUMP+ mandate is the layer almost nobody else in the pool combines: technical ESG and carbon depth, and an ISO 17100 certified bilingual disclosure capability — translate, edit, proofread, four eyes — applied to documents that are going to be scored.
- Audit the published plan against the themes your sector is exposed to — exposure weighting means a missing high-exposure theme costs far more than a missing low one.
- Build the measurement layer first: certified inventory, defined boundary, named verification route. Claims inherit their credibility from the data underneath.
- Name the frameworks explicitly — IFRS S2, TSRS, GHG Protocol, ISO 14064-1. An unnamed framework is an unfindable one.
- Treat the English edition as the score-bearing document, not the translation of the real one — and keep it clause-mapped to the Thai so both say the same thing.
See how your disclosure scores before an index does
From 2026 FTSE Russell scores SET-listed companies from public English disclosure — no questionnaire, no chance to fill in the gaps afterwards. Run the free Gap Audit, theme by theme.
ทดลองใช้ Gap Audit ฟรีOne hundred and forty-two Thai listed companies have now told the market, in public and in English, what they intend to do between now and 2028. That is a genuinely good thing, and SET deserves credit for making it happen. The next step is smaller than it sounds: write those plans so the readers who allocate capital can actually score them. That is the work we signed up to do.
Sources: SET — JUMP+ programme overview, published company list (as at 4 August 2026) and Advisory Pool list; Othello International’s own full-text read of all 142 published JUMP+ plan PDFs (August 2026); LSEG / FTSE Russell ESG Scores methodology and FTSE4Good Thailand Index Ground Rules (June 2026); Thai SEC / Capital Market Supervisory Board on ThaiESG eligible assets (approved in principle December 2025). Programme funding terms are administered by CMDF and should be confirmed directly with SET.
See where your English edition is losing FTSE points.
A free Gap Audit maps your published English disclosure against FTSE Russell’s 14 themes — and shows exactly which gaps are quietly costing you points, index inclusion and investor attention.
