Our App Localization Thailand covers iOS & Android UI strings, onboarding flows, push notifications, and App Store/Google Play listings—Thai ↔ English with ASO keywords and on-device QA..
In today’s hyper-connected world, mobile apps are global by nature—but truly successful apps feel local. At Othello International, we specialize in app localization tailored for the Thai market, ensuring that your product resonates culturally, linguistically, and contextually with Thai users. Whether you’re a startup or an established brand, our team of in-house linguists, native Thai translators, and QA professionals will adapt your app interface, notifications, help content, and more—without relying on AI or machine translation.
Othello’s approach goes beyond basic translation. We provide native Thai cultural consultation, reworking UX elements and idiomatic expressions so your app feels born in Thailand, not just translated for it. From onboarding screens to legal disclaimers and push notifications, our end-to-end process ensures full language compliance and cultural harmony, aligning with Thailand’s legal standards and user expectations.
We don’t just localize the app itself—we optimize for the platforms too. Othello supports full App Store Optimization (ASO) for the Thai App Store and Google Play, including title translation, keyword research, and metadata localization. This means your app is not only understood—it’s found and downloaded. With full in-house QA and testing on Thai devices, we ensure your app functions perfectly and is user-friendly for every Thai user segment.
All localization is handled 100% in-house by Othello International Co., Ltd. We do not outsource or use automated tools—ensuring your intellectual property and user data remain fully protected under Thai law. We have worked with major global brands across legal, fintech, education, and healthcare sectors, providing localization for both Android and iOS platforms in line with ISO 17100 and ISO 9012 standards.
From source files to QA, we handle the full process—testing your app on real Thai devices to ensure perfect performance and native fluency.
Fast, Secure, and 100% Human Translation.
Culturally adapted, engaging, and legally compliant messages that convert.
Full functional and visual testing across major Android and iOS devices in Thailand.
Send us your full name, address, contact details, and the document(s) that require translation. Make full payment for the service and send us proof of payment
Email us the document(s) in an editable format (Word, Excel, or PDF). If only a hard copy is available, scan and email clear, readable copies.
We will translate your document(s) with accuracy and proper formatting. Since certification is not required, we will prepare the final translation in an editable Word document.
Once the translation is completed, we will send the final documents electronically by email. If hard copies are requested, we can send them by messenger (Bangkok) or EMS courier (outside Bangkok).
Reach out to get your custom quote
App localization is the process of adapting a mobile or web application for different languages, cultures, and regions. It goes beyond simple translation by ensuring that UI/UX elements, date formats, currencies, legal terms, and cultural nuances are optimized for a specific audience. Localization improves user engagement, retention, and market penetration, making it easier for businesses to expand globally. At Othello, we provide high-quality localization services to ensure your app delivers a seamless, native experience for users in any language.
Different languages can impact an app’s layout due to text expansion, contraction, and right-to-left (RTL) script requirements. Othello’s UI/UX specialists ensure that buttons, menus, notifications, and design elements remain visually appealing and functional across all language versions. We conduct comprehensive UI testing to prevent text truncation, misalignment, and usability issues, ensuring that the localized app maintains its original design integrity while adapting to each market.
Othello localizes a wide range of applications, including mobile apps (iOS & Android), SaaS platforms, enterprise applications, e-commerce apps, fintech and banking apps, gaming apps, healthcare and medical applications, educational and e-learning apps, and on-demand service apps. Whether your app is designed for business, entertainment, finance, or productivity, we ensure it is fully localized to match the linguistic, technical, and cultural expectations of your target users.
Othello works seamlessly with agile and DevOps teams, integrating localization directly into continuous integration/continuous deployment (CI/CD) pipelines. We support a wide range of file formats, including XML, JSON, XLIFF, and PO, making it easy for developers to extract and reintegrate localized content. Whether your team uses GitHub, GitLab, Bitbucket, or other version control systems, our process ensures that localization updates align with your development cycles, reducing delays and improving efficiency.
At Othello, we follow a multi-step localization process that includes expert translation, UI/UX adaptation, technical integration, and quality assurance testing. Our native-speaking linguists ensure that all text is culturally relevant, while our localization engineers work with your development team to handle text expansion, character encoding, right-to-left (RTL) language support, and UI formatting. We also perform linguistic validation and functional testing across multiple devices to ensure a flawless user experience.
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